You’re in the right place.

nēēSH/ noun.

A specialized segment of the market for a particular kind of product or service.

At Niche, we're all about embracing our differences and spreading the love for awesome hair care. We want everyone to have the chance to experience amazing services, no matter your hair type or texture. Our stylists are here to help you learn about your hair and feel like a rockstar when you walk out the door.

You Belong Here.

Welcome to Niche Salon Studios, a welcoming salon in Fargo, ND created by our fabulous founder, Olivia Guertin Rogers. As a curly girl, Olivia knows the struggle of finding top-notch hair care for different hair textures. That's why she brought together a rockstar team of stylists who can work magic on all kinds of hair.

Our fearless founder, Olivia

niche Salon Studios

Niche is a studio in Fargo, ND like no other: a carefully cultivated community that empowers you to embrace your hair’s unique beauty, express yourself, and find support and tips every step of the way on your hair care journey.

It really does take a village, and everyone at Niche is a part of this warm and inviting community where we save a seat for everyone.

Every person deserves to feel confident and beautiful. So step into our sanctuary and experience the transformative power of Niche.

we’ve saved you a seat.

Life is more beautiful when you Have the right hair stylist

Let’s help you find your dream stylist! Niche is an inclusive salon and has a chair for everyone, ensuring that your salon experience feels luxurious.